Showtime won big at the Golden Globes, taking home three awards, including best drama series for "Homeland." Nevins spoke with Fast Company about the rapidly changing world of cable TV and how he stays on top in a world where audience tastes evolve at an ever-accelerating pace.
In the early '90s, most networks turned down the idea for the television show that would become ER. Not David Nevins. Nevins championed the show, and was instrumental in making the series--which turned George Clooney into a star--one of the biggest hits in TV history.
Later, Nevins angled to get 24 on the air. And in his roles as an executive at NBC, FOX, and as president of Imagine Television, he helped bring a slew of commercial and critical hit shows to TV, including Will & Grace, Arrested Development, and The West Wing.
"Most adults get their most nourishing cultural enrichment from cable television."Since taking over as president of entertainment for Showtime Networks about a year and a half ago, Nevins has been strategically nurturing Showtime's current hits and finding future gems. He has focused as well on deepening the audience engagement around all the network's shows. Showtime's roster now includes Homeland, which premiered last fall, House of Lies, which premiered earlier this month, and returning shows like Shameless and Episodes, which will resume later this year. Showtime scored big at the recent Golden Globes, taking home three awards, including Best Drama Series for Homeland. Nevins spoke with Fast Company about the rapidly changing world of cable television and how he stays on top of the game as an innovator in the entertainment world where audience tastes evolve at an ever-accelerating pace.
Fast Company: As someone who has been on different sides of the television business for more than a decade, what's your assessment of the television landscape right now?
David Nevins: I think it's an incredibly creative time in television in general and particularly at t...
[Source: Fast Company]
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