Diamond's initial December figures are out, and Marvel eked out a 1 point lead over DC in dollars and a 2 point lead in units in December -- but they did it the hard way with a ground war fought one ship week at a time -- DC basically sat out the fifth week and Marvel went for it. Of course they are also double shipping and so on. This is the war of the trenches.
Elsewhere, comics were up a tetch for the year, with GNs down 5% in dollars. And GNs have just had a massive slide -- down 10%in units for the year. This seems to be one of the underreported sales stories of the year for us. In the department of no surprise, JL was the best selling comic and WALKING DEAD the best selling GN.
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[Source: The Beat]
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