“Games have a huge audience and companies are sitting on mountains of unmonetized content,” says Lindsey Port, the founder of GLO Gaming, the fast-growing online and mobile ad platform that helps big brands find new and engaging ways to reach gamers during their daily "happy time."
Lindsey Port got her first taste of business from a Girl Scout cookie. Dressed up in her Brownie uniform, Port sold door-to-door in her gated neighborhood. But instead of going back to playing dress-up when cookie season ended, Port moved on to wrapping-paper sales. By the time she was 17, Port had worked her way through a babysitting business and a variety of retail sales positions and was holding down three separate jobs while juggling academics. “I’m a born entrepreneur,” Port tells Fast Company, “And if you gave me a contest I had to win.”
Flash forward to 2010. That fierce competitive edge and tireless work ethic came in handy when Port found herself staring at a trend with big potential that the advertising industry hadn’t quite caught on to: social gaming. “Games have a huge audience and companies are sitting on mountains of unmonetized content,” she explains.
At the time, Port was working at Jun Group, a social video platform to Fortune 500 brands, entertainment companies, and creative agencies. Though she started without a single client, Port had progressed to become one of Jun’s top sellers. Along the way, she quips, “I earned my PhD in online and mobile-video distribution.”
So Port pulled up her corporate stakes and started online gaming ad company GLO Gaming last January.
In less than a year, she pulled in such A-list clients as Walmart, Gatorade, Nickelodeon, Ann Taylor LOFT, and Microsoft. GLO Gaming is on track to gross $3 million this year, and Port estimates that number could reach $5 million in two years.
Here’s her take on being someone who “cares too much about other people’s businesses to not own my own," finding her place in the male-dominated world of gaming, an...
[Source: Fast Company]
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