When it comes to building your own personal brand, Facebook, Twitter, and LinkedIn get all our digital love. However, for the majority of business professionals, the hundreds of people you're emailing day in and day out make up the most important social network you have.
Tools like Smartr help personalize the inbox experience, assigning photos, titles, and email history to names. Tout offers you the tools and templates you need to track and schedule your messages. What's missing for most people in this day-to-day email equation is a helpful and memorable email signature.
This precious real estate at the bottom of every message is often filled with either too much or too little information (or, worse, dead space). Sifting through my own inbox, there are few signature stand-outs among thousands of contacts.
As I stare at my own signature, I hang my head in shame. I probably send out 250 messages a day, so ignoring this simple marketing tool is wasted opportunity. My not-so-bold sign-off consists of a couple of boring lines pointing people to my book, website, and company. While not offensive, it certainly isn't something to write home about (no pun intended).
In my quest for a better email signature, I've determined that within a few simple steps it's easy to further your brand and reflecting your personality while still giving your contacts the content they need to find you online and offline.
Here are my ABCs of email signature success.
Add Social
When you are building your own personal brand, it's a good idea to attach your active social media sites to your email signature. Although many email experts recommend you keep your signature to four to six lines maximum, you should be able to add your networking handles and keep your more traditional contact info without going beyond this limit. If you want to use icons to represent these sites, do so, but don't let your signature get too cluttered with too many colors and images. I've seen email signa...
[Source: Fast Company]
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