AMONG this year's anticipated cinema releases are Ridley Scott's Alien prequel/spin-off Prometheus (June 1), Christopher Nolan's third and final Batman film The Dark Knight Rises (July 20) and Peter Jackson's The Hobbit: An Unexpected Journey (December 14).
But which has created the biggest buzz online?
Trailers for each of the three movies were unveiled during the Christmas holiday season, causing a flurry of Twitter activity. Way to Blue has analysed the interest generated by the movies to see which was the winner.
The release of the trailer for The Hobbit led to nearly 40,000 tweets, almost double the number that occurred when the trailer was unveiled for The Dark Knight Rises.
Way To Blue notes: "The Hobbit is certainly one of the largest responses we have seen from a film property online in the social media era.
"Comparing the levels of buzz upon trailer launch The Hobbit has reached almost double the levels of noise on Twitter than The Dark Knight Rises.
"Clearly the core audience for the Tolkien franchise have waited a long time to replenish their large appetites but we are surprised by the differential in Twitter volume from The Dark Knight Rises (which is no slouch either!).
"Prometheus definitely lacks the overt franchise link in the way these other properties do and it has to work a lot harder given its tenuous reported association. It's still a strong performance no matter."
The Hobbit had a 54.9 per cent share of tweets, The Dark Knight Rises 35 per cent and Prometheus 10 per cent.
On blogs, news sites and forums, you may be surprised to learn that The Hobbit led the way again with a 40.7 per cent share, followed by The Dark Knight Rises with 37.5 per cent and Prometheus with 21.6 per cent.
In analysing themes and characters, it was the Alien link to Prometheus that dominated the Twitter buzz, followed by Bane from The Dark Knight Rises and then Bilbo Baggins from The Hobbit.
Way To Blue comments: "The Alie...
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[Source: Coventry Telegraph - The Geek Files]
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