Can comics support truly new characters?

Is there anything new under the spinner rack? Only yesterday, Chris Irving quoted the late, great Dwayne McDuffie on the difficulty of launching anything new in comics:

�I look at the new Blue Beetle, which was really well done and really entertaining, even though it didn�t sell at all. The new things in the universe are pretty much impossible, and new things out of the universe are pretty unlikely, because people won�t try new things. I hope I�m wrong and there�s some wonderful new thing. Maybe we�ll get lucky and Static will break, but I don�t think people will try it, or that people at comics stores will even care. That book should have come out in 2002 when it was the #2 cartoon on television, and not 2010 when it was in reruns on Disney XD.�

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[Source: The Beat]