The soft drink giant teams up with a top production studio to create an immersive experience so vivid you can practically taste it.
Cascada means waterfall. But there's not a drop of H2O falling on visitors to the Cascada exhibit in Quito, Ecuador. The 52-foot-tall installation is part of an interactive sensory experience that leaves viewers surprised that they’re still dry, and, as the idea goes, in dire need of a Coca-Cola.
The global soft drink titan teamed up with London-based production studio Nexus Interactive Arts to create what both partners are calling the largest interactive screen ever. After eight months of preparation and construction, the installation launches November 17 at the El Condado shopping center in Quito, Ecuador. Beyond just a visual spectacle, the waterfall is designed to provide an immersive experience, a feedback loop of happiness. It also reflects an increasingly real-world approach to applying digital technology.
This technology, developed by NIA, allows real-time 3-D generative images to mimic the look of liquid sluicing down right before viewers’ eyes. The shape shifting “water” falls down in phosphorescent bursts that evoke undreamed-of colors, as well as good old carbonated caramel. Unlike, say, Avatar, though, it doesn’t require any glasses to enjoy the striking visual effects and lighting.
The installation is meant to be symbolic of the way that young people interact with technology now, encouraging them to participate rather than just be passive viewers. Sure enough, the digital waterfall is highly responsive, and it reacts in real-time. Users stand inside of a hub area facing the screen, and their motions are captured and mirrored back at them in negative space on the vertical stream, with water gushing by on either side.
At 16 meters high, Cascada has the scale of an actual giant waterfall and all the liquid and particle simulation that a waterfall would have. More importantly, though, it has a story. “At f...
[Source: Fast Company]
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