The Case For Girls

Most would-be parents prefer boys, not girls. Is part of the trouble, dare we say, a branding problem--one that advertising could solve?

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On December 11, according to my doctors' best guesstimate, I am due to give birth to a baby girl. My husband and I couldn't be happier. Most parents, however? They'd rather have a boy.

44%the increase in a U.S. woman's paycheck from 1970 to 2007

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6% the salary increase for an American man over the same time

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2024 the year when the average American woman may outearn the average American man

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45% Swedish government officials who ar...

[Source: Fast Company]