A hit mobile app can mean a big payday for a developer. But so much about what makes or breaks a product is completely outside of their control. And that means one thing: omnipresent anxiety.
Each of the world's 410 million devices running iOS produces approximately $18.50 in App Store sales, according to Apple--of which $13 goes straight to developers. In other words: A hit mobile app can mean a big payday. But so much about what makes or breaks a product is completely outside of a developer's control, from getting it surfaced in the marketplace to negative reviews and slow download times. And that means one thing: Omnipresent anxiety.
We spoke to app developers to find out what app-related fears cause them to lose sleep.
1. A TECH TITAN MOVES INFoursquare must have been a bit freaked when Facebook launched its Places check-in service in 2010, a direct competitor. But while both services seem to be surviving, many developers live in constant fear that a tech titan such as Apple, Google, or Facebook will move into their space and take it over. Some developers even view this as an inevitability.
"I completely expect that Apple's native weather app will basically do what ours does sooner than later," says Eric Stralow, creator of the rain-prediction app Raindropping.
It’s not just the tech titans that startups need to worry about, of course. There is always the possibility that while a developer is perfecting their product, a better-funded and more nimble competitor will move to market first.
"I worry that while we're spending time perfecting things, a lower-quality product with a similar value proposition will come along with more marketing spend and get more share of voice," says Eric Tarn, the technical cofounder of the Onepager app.
What To Do About ItBig companies have big problems, and their entry into a smaller developer's space can legitimize the market--and even serve as a rising tide that brings attention to the original pl...
[Source: Fast Company]
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