ComiCON-versation #4: How do you pitch your show to exhibitors?

By now you've gone through all the hard work involved with the pre-production of your comicon. You have a venue and dates for your show. You've got a floor plan design that you feel happy about AND was approved by the fire marshal. The next step in the process is to begin to promote and pitch your show to potential exhibitors.By "exhibitors," I mean publishers, small press publishers, retailers, artist alley creators (artists, writers, inkers, colorists, painters, etc) and whoever else you feel might be a fit or want to exhibit at your comicon. For Long Beach Comic & Horror Con we place a specific emphasis on comics and their creators in our Artist Alley. That emphasis varies from comicon to comicon, of course, but for us it was a must.
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[Source: The Beat]