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On Thursday, a teenage girl posted a photo of a "large sum of cash" on Facebook. About seven hours later, two robbers arrived at her family's home. Unsurprisingly, this incident prompted local authorities to issue a warning about the dangers of posting photographs online.
Here are the stories you clicked, shared, and spent the most time with.
This week we reported on a glass coating developed by MIT that not even ketchup or mayo can resist. And Aisha Mustafa patented a new quantum physics propulsion system that could revolutionize the way we navigate the galaxy. We also reported on “CITE,” the most technologically advanced ghost town on the planet.
1. 8 Rules For Creating A Passionate Work Culture Fast Company
Paul Alofs offers 8 rules for creating the ideal work culture.
2. MIT's Freaky Non-Stick Coating Keeps Ketchup Flowing Co.Exist
Austin Carr reports on why we might never again have to pound the old “57” on our ketchup bottles.
3. Mustafa's Space Drive: An Egyptian Student's Quantum Physics Invention Fast Company
Aisha Mustafa (a 19-year-old student) might have discovered a new method of space travel. NASA, take note.
4. America's Most Innovative Neighborhood: 15 Square Miles In New Mexico, Population: 0 Fast Company
Humanity is now building super-advanced “testing cities” with no inhabitants. Does this sound like the beginning of a Resident Evil movie to anyone else?
5. The "Hell Yes!" Approach To Better, Bolder Decision Making Fast Company
Amber Rae makes the case for the “Hell Yes!” approach to decision making.
6. To Get To The Root Of A Hard Problem, Just Ask "Why" Five Times Co.Design
Eric Ries imparts the importance of “why.”
7. The Mouthwash Principle: For Max Effectiveness At Work, Rinse And Repeat Fast Company
Peter Bregman implores you to channel a little bit of that broken record in you.
8. Dude, This Diplomat's No Stiff Fast Company
Suzanne Philion looks to change the way that we perceive public servants.
9. Yahoo Announces Axis, A New Visual Paradigm In Web Search UI Co.Design
Axis (a new browser from Yahoo) looks to change the way that we navigate the web through our phones, table...
Allison Robicelli makes some of the best cupcakes in New York. Can she and her husband also redefine the mom-and-pop for the Twitter age? “My storefront is your phone,” she says.
Allison Robicelli is, together with her husband, the founder of Robicelli’s, a much-lauded Brooklyn-based cupcake business. (Fanciful flavors have included “The Bellini,” “Creamsicle,” and “Lemon Blueberry Ricotta.”) Robicelli also recently signed a book deal with Penguin imprint Viking Studio for a baking book that will include a comic book portion, among other things.
The Robicelli's real innovation, however, is the almost paradoxical feat of having created a mom-and-pop business without actually owning a traditional physical store of their own. Instead, as wholesalers, they distribute to bakeries throughout New York, and make deliveries for private orders of over two dozen cupcakes. Nor do they own their own kitchen, instead renting one from a baker whose own business faltered in the economic downturn.
We caught up with Robicelli to talk about democratizing dessert, the virtual storefront, and whether or not the cupcake craze in which we find ourselves is a bubble.
FAST COMPANY: The other week I did a series on beef jerky innovation. This is dessert. What’s innovative about Robicelli’s?
ALLISON ROBICELLI: Well, we have over 200 flavors and going. We do not make a red velvet cupcake. We do not do food coloring. My husband Matt and I used to be pastry chefs at fancy restaurants, making luxurious desserts to round out $150 meals. Then at the end of the day of cooking for rich people, we’d go back to Brooklyn, and the food was terrible. Around the time Matt and I met, in 2005, a cupcake store opened and I thought, “What a great idea.” We had an old system of cake, where there were a limited number of cake-related days in life. I went to the shop and tried the cupcake, but it tasted like Styrofoam covered in asbestos. It’s a piece of cake! How do you screw up cake? You shouldn’t.
And yet you didn...