And here's the official word and examples of treatment. Looks like the Vertigo and MAD logos have been adjusted to include the Gotham-lettered branding for now. Now that we can see the actual treatment, it's clearer how "the Peel" works as a symbol as opposed to a readable name—so even with the peel, the lettered DC Comics part is included. On that basis alone the peel works a lot better.
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[Source: The Beat]
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