MLS club Sporting Kansas City knows not every one of its matches will be an instant classic. That doesn't mean it can't still keep fans entertained.
@font-face { font-family: 'FCKaiserCondWebRegular'; src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot'); src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot?#iefix') format('embedded-opentype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.woff') format('woff'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.ttf') format('truetype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.svg#FCKaiserCondWebRegular') format('svg'); font-weight: normal; font-style: normal; }.boxxy {text-align:center;margin-left:auto;margin-right:auto;background: #FFF url('http://images.fastcompany.com/upload/top-stripe3.gif') no-repeat top;}.boxxy h5 {text-align:left;font-family: 'FCKaiserCondWebRegular', Helvetica, sans-serif !important;line-height:1;letter-spacing: 1px; font-size:35px;font-weight:normal;padding-top:26px;}.boxxy p {font-size:13px;line-height:1.2em;text-align:left;border-bottom:1px dotted #d8d8d8;padding-bottom:6px;margin-bottom:6px;}
Just a few years ago, Asim Pasha was a top executive at a medical technology firm. Today, his office is a skybox. As the chief information officer for Sporting Kansas City, he sits amid a cluster of computer terminals watching the action unfold in Livestrong Sporting Park. But he's not looking at the field. To help fans connect in real time, Pasha has created games within the game: a series of mobile apps and social-networking options that boost team spirit--and drive more ticket and merch sales.
"It's all about making sure a fan has an enjoyable experience, regardless of what happens in the game," explains Joe Favorito, a sports-marketing consultant and professor at Columbia University. Do that and fans will...
[Source: Fast Company]
No comments:
Post a Comment