Levis May be Dressing Up for an IPO

Filed under: Gap Inc (GPS), Polo Ralph Lauren'A' (RL), Initial Public Offerings

When you think Levi Strauss & Co., the first number that probably pops into your head is "501." After all, that is its signature blue jeans line. But there's a new number dominating talk about Levi's right now: $198. That's how much Levis thinks it can command for a new line of high-end jeans at retailers in the U.S.

Whether Levi Strauss & Co. can rebrand itself as a premium clothing company and cash in on this lucrative segment of the clothing market is a complicated question. But if it does so successfully, will Levis be dressed up for another reinvention -- this time as a publicly traded company via an IPO?

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Levis May be Dressing Up for an IPO originally appeared on BloggingStocks on Thu, 15 Apr 2010 17:30:00 EST. Please see our terms for use of feeds.

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