GameStop makes up for Deus Ex wrong doing with $50 gift card

Just a few short days ago, PC gamers who have been long awaiting the release of Deus Ex: Human Revolution and purchased their copy of the game at GameStop were furious to learn that the free OnLive copy that was a special bonus with the game was not in the package. Why is that? Well, GameStop employees physically removed the download codes from each box and then repakaged them, which is unethical in the sense that they cheated customers out of the free bonus they were supposed to get and that they sold  already opened games as brand new.  

Why was this done? It likely has something to do with the fact that the OnLive streaming service is going to be competition for the soon to be launched and Game Stop owned  streaming service Spawn Labs. Huh. On second thought, that makes this whole thing unethical on three fronts.  

How did GameStop respond to this understandable consumer backlash? Well, the company sent out an apology email to their valued customers, which stated that they were each entitled to a couple of gifts because of the whole ordeal. Here's the email in full:  

"Earlier this week, GameStop removed a competitor's coupon from standard edition PC versions of Deus Ex: Human Revolution, a recent release by Square Enix. We were not aware that the product box would contain this competitor's offer. We regret the events surrounding this title release and that our customers were put in the middle of this issue between GameStop and Square Enix, the publisher of this game. And for this, we are truly sorry."

That's all well and good but it doesn't make this situation any less shady. Especially when they are currently recalling all regular editions of the PC version so they can be replaced with copies that don't have the OnLive code. 

Square Enix, which happens to be the publisher for Deus Ex, sent out a response as well, but don't expect them to share your hatred for GameStop:

"As part of Deus Ex: Human Revolution's boxed offering on PC, Square Enix included a third-party co...

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[Source: Blog Posts from "ScrewAttack News"]