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Thursday, February 24, 2011

Tween trend helps drive success of Chili�"s 2010 Create-A-Pepper to Fight Childhood Cancer campaign

The must-have tween accessory of 2010�the collectible rubber bracelet�helped Chili's® Grill & Bar raise $5.6 million for St. Jude Children's Research Hospital this year.
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[Source: St. Jude Children's Research Hospital - Latest News]

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