DESPITE varied results on the big screen, it looks like 3D is here to stay, with many more cinemas offering the releases; fully-equipped TVs and Blu-ray players on the market; and Sky offering a specialised channel to subscribers.
And as the concept of forking out more cash to see a movie in an extra dimension takes hold, Venture 3D has announced its official launch in the growing market for converting films into the format.
The Los Angeles-based company provided the 3D conversion for Sony's The Green Hornet, directed by Michel Gondry (Eternal Sunshine of the Spotless Mind) and starring Seth Rogen and Cameron Diaz.
Venture 3D also worked on 20th Century Fox's and Walden Media's The Chronicles of Narnia: The Voyage of the Dawn Treader and the 2010 FIFA World Cup 3D trailer.
Other recent projects also include 3D conversion work for Warner Bros, Screen Gems and the Museum of Contemporary Art in Shanghai.
The company was founded in 2008 by entertainment industry veterans Marcus Englefield, George Lee and Paul Ottosson and says it has until now been operating "in stealth mode."
Venture 3D says its "unique proprietary, worldwide patented software-based technology enables the company to deliver superior quality 3D conversion to the production and significantly reduce the time and cost involved in 3D conversion."
The company converts new and archive films, TV programming, documentaries and commercials. It employs a team of stereographers and artists in Los Angeles and Korea to convert shots into 3D.
Todd Cogan, Venture 3D's senior vice president of operations, oversees the company's 3D...
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[Source: Coventry Telegraph - The Geek Files]
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