We're not savvy enough on the West Coast operations of Marvel to know what was behind this, but it's fairly safe to say that Disney cares much more about Marvel Studios than Marvel Comics. Implementation of the Disney-Marvel relationship has been an odd one -- on the one side, you have a corporate juggernaut who wants to reach the boy market for toys and toons. On the other, you have a company that is very much still led by chairman Ike Perlmutter, who, by some accounts, is Disney's second biggest shareholder after Steve Jobs. Marvel Studios is known for knowing the value of a penny -- something Disney also knows. But whereas Disney has controlling costs down to an art, Perlmutter has it down to a science. The relationship is still evolving.
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[Source: The Beat]
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